Image categories

Various categories are used on the basis of Hawa's communications pyramid. This means that the lower the level, the greater the illustration’s technical or product-related details.

 

Level Image categories Example media
Corporate level
= Acquisition
- Atmospheric pictures
- Representative individual parts
- People
- Reference photos
- Product application images
- Company brochure
- SLIDE
- AV presentations
- Adverts
     
Range level
= Acquisition
- Product application images
- Product detail images
- Pictograms
- Range brochures
     
Product level
= Acquisition, Sales
- Product application images
- Product detail images
- Technical drawings
- Product pamphlets
- Inserts
     
Technical document level
= Sales, Service
- Technical drawings
- Catalogue pages
- Assembly instructions

Examples